After working tirelessly for more than seven years, Kerryne (35) is storming the US$160 billion global beauty market with her patented cryogel eye-care product. In the process, she’s turning the cosmetics company that she started in her backyard into a multi-million dollar enterprise.
Born in Johannesburg, Kerryne graduated from the University of Pretoria with a post graduate marketing degree at the age of 22. Guided by a personal passion for health and wellness, and also science and technology, she was always drawn to the cosmetics industry. At one point, she was excited to find a special Italian mask claiming to treat five major eye symptoms, but was disappointed when it did not deliver on the claim. After testing a variety of eye-care products, Kerryne discovered a gap in the market. Many companies were beginning to augment their creams and lotions with gimmicky eye masks and pads, but none of these products actually worked. Kerryne wanted to develop an eye-care product with real technology to back it up. Read More >